Following Jamie Oliver's effort to change the eating habits of British schoolkids, he moved on to trying to transform the way the whole nation ate and saw food. It was a big goal, but Oliver had sufficient motivation, the thought of improving the overall knowledge of food in the country. He set out to release a set of recipes that could be easily cooked by anyone, including children and the elderley, which would then be passed on, until the skills was spread throughout and everyone could have at least a basic knowledge of food and cooking. Well, that was the plan anyway. What makes this example interesting is how it incorporates short and long term change. By the disappearance of passing on a skill to the next generation combined with the rise of convenience and pre-prepared foods. Contrasting to the Jamie's goal to rapidly spread food knowledge throughout the country through the passing on on recipes. There's no doubt that its ambitious, but with enough motivation it is possible. Things come in cycles and with the internet, television and other forms of modern communication it is easier to try and transform things on a large scale. Theres no guarantee, but its gathering momentum, just think of the snowball... or maybe a meatball...
That last meatball pun is genius...
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