Saturday, April 18, 2009

Cigarette Advertising

There has been a large shift in the way cigarettes are portrayed and advertised over the years. While the focus was very much on encouraging people to smoke, a change in government regulations caused these to be banned, to be replaced by anti-smoking ads. The top image is an old ad for cigarettes, it portrays it as a healthy habit, being cool with no negative consequences or side effects. The second image is a screen capture taken from a recent anti-smoking ad. It shows people the effects of smoking and the health problems it can create. It is an interesting contrast, that shows how change in government policy involving advertising can have a huge effect in influencing decisions.

No comments:

Post a Comment